INFOGRAPHIC: Why Direct Mail Matters To Business

26 June 2014

Is your business ignoring the power of direct mail? Here at The Mailing Room we have created an infographic to show you why direct mail really should matter to your business.

Direct mail is still an effective form of marketing, despite technology such as email. A study found that 9 out of 10 people open their direct mail, compared to just 22% UK SME email marketing open rate. 79% of consumers say that they react to direct mail immediately, and 72% of consumers who recieved direct mail made a purchase online. Out of those who were surveyed, 32% would prefer to be contacted through direct mail in 2014, compared to other marketing channels.

Still curious?

Are you still ignoring direct mail as an effective marketing tool?

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